Sponsorship Opportunities

• Cause-related marketing opportunity that reaches young
  people and families ‘where they are’
• Community and PR coup… be seen to support the fight
  against tough issues such as youth obesity, juvenile crime,
  social exclusion
• Extensive platform for media communication through the line
• Commercial opportunities - ‘captive’ club audience
• Partnership with organisation that champions teamwork, activity, social inclusion and fun
• Scope for co-sponsor activities/collaboration with other Access Sport corporate partners
• Sector-exclusive title sponsorships

 

Target Audience and Reach

Access Sport serves young people, male and female, from 6 to 16 years of age, but has the ability to reach a much broader mainstream adult market:

• Primary: children and teenagers, aged 6-16 years
• Secondary: parents, coaches, club members and sports participants
• Male and female
• Club members and non-members
• Cross-sport
• Across England
• Rolling 2-year programmes

Delivering Sponsorship Objectives

Access Sport offers a range of opportunities for delivering sponsorship objectives, whether building and reinforcing brands or driving sales. In the context of certain key trends, Access Sport is well placed to deliver sponsor objectives:

• Increased competition and cost of high-profile sports events, teams and individuals
• Poor utilisation and lack of development of sports sponsorship at grass-roots level
• Greater recognition that cause-related programmes are a key part of an integrated marketing strategy
• Media-backed, growing public awareness (and Government action) regarding use of
  sport as a vehicle to address health and social issues

Building and Reinforcing Brands

• Full integrated media programme (national and local)
• Strong PR opportunities
• Local TV and radio
• Local and national press
• The internet
• Advertising and signage (indoor and outdoor)
• Kit branding
• Celebrity endorsement
• Education opportunities
• Promotional displays

Driving Sales

• Supplier listing and/or shelf-space (e.g. bar, pro-shop)
• Club-branch links (drive traffic to local branch/retail/office outlets)
• Introductory promotions/competitions
• Product samplings
• Seminars/forums
• ‘Affinity’ discounts
• Membership mail shots
• Data capture

To have an informal discussion about the potential opportunities for your business or brand, please call Access Sport on 020 8811 4555 or email business@accesssport.co.uk